| Title | LET'S LOVE |
| Brand | AMOREPACIFIC |
| Product / Service | MANGO BUTTER COMFORTING BODY LOTION |
| Category | E01. Social |
| Entrant | BBDO KOREA Seoul, SOUTH KOREA |
| Entrant Company | BBDO KOREA Seoul, SOUTH KOREA |
| Advertising Agency | BBDO PROXIMITY KOREA Seoul, SOUTH KOREA |
| Name | Company | Position |
|---|---|---|
| Hyung/Joo/Doh | BBDO Proximity Korea | Project Manager |
| Sang/Ho Park | BBDO Proximity Korea | Account Director |
| Na/Rae Kim | BBDO Proximity Korea | Account Executive |
| Joo/Yeon Oh | BBDO Proximity Korea | Copywriter |
| Chung/Hwi Kim | BBDO Proximity Korea | Art Director |
Problem In south Korea, people have no idea for Jamui and Jamui firls Idea Let’s make people feel becoming a girl of Jamui We gave a name and a cyber-citizenship of Jamui to participants, And also deliver Jamui girl’s story
4,075 likes increase in facebook page ( three times of usual) Many news were released related with ‘primera Let’s LOVE Campaign We will donate 480 mango trees to Jamui girls by this campaign
Strategy Primera imports the mango seed, the key ingredient of the product, from Jamui in India to help Jamui girls who has the worst woman right in India. So we conducted CSR campaign to make people to focus Jamui girls in South Korea Idea 100 likes of primera facebook page makes one tree to be donated to Jamui girls