| Title | 200M DEEP BANNER |
| Brand | DEFENCE FORCE RECRUITING |
| Product / Service | NAVY |
| Category | C01. Web Banner |
| Entrant | GEORGE PATTERSON Y&R Melbourne, AUSTRALIA |
| Entrant Company | GEORGE PATTERSON Y&R Melbourne, AUSTRALIA |
| Advertising Agency | GEORGE PATTERSON Y&R Melbourne, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Ben Coulson | Gpy/R | Chief Creative Offier |
| Ben Coulson | GPY/R | Executive Creative Director |
| Evan Roberts | GPYR | Creative Director |
| Joe Sibley | GPY/R | Art Director |
| Psembi Kinstan | GPY/R | Copywriter |
| Luke Simkins | GPYR | Art Director |
| Paige Prettyman | GPYR | Account Director |
| Navishka Shah | GPY/R | Account Manager |
| Kota Matsuda | GPY/R | Designer/Developer |
| Travis Linton | GPY/R | Producer |
We created the world’s deepest ad. Measuring in at a massive 40,000 pixels in length, every 200 pixels equalled 1 metre. The recruitment ad was where submariners would work - 200 metres below sea level.
The Navy successfully surpassed its submariner recruitment target by over 400%. The email also received a 58.2% gross open rate.
Finding the right candidate for Navy Submariner roles is notoriously difficult. Recruits need the right mix of bravery and curiosity to be interested in such a unique job. To recruit Submariners, we created the world’s deepest banner ad. Measuring in at a massive 40,000 pixels in length, every 200 pixels equalled 1 metre. The recruitment ad was where submariners would work - 200 metres below sea level. Only the most curious scrolled down, and when they reached the bottom, they discovered that they had traits of a Navy submariner. Users clicked straight through to the Navy Submariner job enquiry form and registered their interest.