Title | EMOTIONSCAN |
Brand | BANK OF NEW ZEALAND |
Product / Service | BNZ MONEYREVIEW |
Category | H01. Branded tech (online) |
Entrant | COLENSO BBDO Auckland, NEW ZEALAND |
Entrant Company | COLENSO BBDO Auckland, NEW ZEALAND |
Advertising Agency | COLENSO BBDO Auckland, NEW ZEALAND |
Media Agency | MEDIACOM NEW ZEALAND Auckland, NEW ZEALAND |
Production Company | FARMER CLARK Auckland, NEW ZEALAND |
Name | Company | Position |
---|---|---|
Nick Worthington | Colenso BBDO | Creative Chairman |
Terry Williams/Willcock | Colenso BBDO | Digital Creative Director |
Kristal Knight | Colenso BBDO | Art Director |
Rachael Macklin | Colenso BBDO | Copywriter |
Sarah Williams | Colenso BBDO | Business Director |
Vanessa Marklew | Colenso BBDO | Senior Account Director |
Hannah Watson | Colenso BBDO | Account Manager |
Angela Legge | Colenso BBDO | Planner |
Ruth Blair | Colenso BBDO | Planner |
Greg Forsyth | Colenso BBDO | Digital Business Director |
Paul Headington | Colenso BBDO | Technical Director |
Geoffrey Joe | Colenso BBDO | Digital Creative |
Craig Thompson | Colenso BBDO | Digital Designer |
Matt Visser | Colenso BBDO | Digital Flash Developer |
Craig Macgregor | Colenso BBDO | Digital Developer |
Craig Herbison | Bank Of New Zealand | Chief Marketing Officer |
Rob Cooke | Bank Of New Zealand | Head Of Marketing Communications |
Robert Orr | Bank Of New Zealand | Campaign Manager |
Tim Llewellyn | Nviso | Emotion Recognition Technology |
. | Farmer Clark | Production Company |
Using advanced emotion recognition technology, EmotionScan tracks and analyses your microexpressions through your webcam, as you’re faced with various money scenarios. You can then explore the emotions you expressed second-by-second. From there, help from the bank is just a click away. An online film told the story of the psychology and technology behind EmotionScan. And an interactive Adshel gave people a taste of the same emotion recognition technology used on the website. It tracked their expression through a webcam and then printed out an ‘emotion snapshot’ which drove them online to try the full experience.
EmotionScan has introduced a new approach to banking, where technology helps people learn more about themselves so they can be better with money. Over 200,000 people took part in an EmotionScan experience – that's 6% of New Zealand adults. And as a result, New Zealanders are now 15% more confident that BNZ is the bank to help them be good with money.
The Bank of New Zealand’s ambition is to help all New Zealanders be good with money. But to do that, we have to help people understand what’s holding them back. The bank wanted to reach a target of ‘Retail Affluent’ 25-49 year olds who are on their way up, technologically savvy and aspire to be smarter with their money. We wanted to talk to these people about ways they could improve financially, but the truth is that no one likes talking about their money problems. In fact the more uncomfortable they make us feel, the more we ignore them. So we created EmotionScan – a tool that lets people explore their own subconscious feelings about money, in private. And face up to the areas they need help with.