Short List
Product / ServiceBNZ MONEYREVIEW
CategoryB01. Websites
Entrant Company COLENSO BBDO Auckland, NEW ZEALAND
Advertising Agency COLENSO BBDO Auckland, NEW ZEALAND
Production Company FARMER CLARK Auckland, NEW ZEALAND


Name Company Position
Nick Worthington Colenso BBDO Creative Chairman
Terry Williams/Willcock Colenso BBDO Digital Creative Director
Kristal Knight Colenso BBDO Art Director
Rachael Macklin Colenso BBDO Copywriter
Sarah Williams Colenso BBDO Business Director
Vanessa Marklew Colenso BBDO Senior Account Director
Hannah Watson Colenso BBDO Account Manager
Angela Legge Colenso BBDO Planner
Ruth Blair Colenso BBDO Planner
Greg Forsyth Colenso BBDO Digital Business Director
Paul Headington Colenso BBDO Technical Director
Geoffrey Joe Colenso BBDO Digital Creative
Craig Thompson Colenso BBDO Digital Designer
Matt Visser Colenso BBDO Digital Flash Developer
Craig Macgregor Colenso BBDO Digital Developer
Craig Herbison Bank Of New Zealand Chief Marketing Officer
Rob Cooke Bank Of New Zealand Head Of Marketing Communications
Robert Orr Bank Of New Zealand Campaign Manager
Tim Llewellyn Nviso Emotion Recognition Technology
. Farmer Clark Production Company

Creative Execution

Using advanced emotion recognition technology, EmotionScan tracks and analyses your microexpressions through your webcam, as you’re faced with various money scenarios. Evocative sound effects, imagery and narration were carefully crafted to help you to visualise yourself in each scenario. Then, you’re presented with personalised results identifying the areas you may need to look at more closely. You could replay each scenario and explore the emotions you expressed second-by-second, and see a summary of the financial areas that made you most uncomfortable. If you feel like you want help, a one-to-one MoneyReview with the bank is just a click away.

EmotionScan has introduced a new approach to banking, where technology helps people learn more about themselves so they can be better with money. Over 200,000 people took part in an EmotionScan experience – that's 6% of New Zealand adults. And as a result, New Zealanders are now 15% more confident that BNZ is the bank to help them be good with money.

The Bank of New Zealand’s ambition is to help all New Zealanders be good with money. But to do that, we have to help people understand what’s holding them back. The bank wanted to reach a target of ‘Retail Affluent’ 25-49 year olds who are on their way up, technologically savvy and aspire to be smarter with their money. We wanted to talk to these people about ways they could improve financially, but the truth is that no one likes talking about their money problems. In fact the more uncomfortable they make us feel, the more we ignore them. So we created EmotionScan – a tool that lets people explore their own subconscious feelings about money, in private. And face up to the areas they need help with.


Website URL