|Title||AJAX SOCIAL WIPES|
|Product / Service||AJAX SPRAY N' WIPE|
|Category||A02. Fast Moving Consumer Goods|
|Entrant||VML Sydney, AUSTRALIA|
|Entrant Company||VML Sydney, AUSTRALIA|
|Advertising Agency||VML Sydney, AUSTRALIA|
|Aden Hepburn||VML||Creative Director|
|David Jackson||VML||Senior Art Director|
|Julian Watt||GPY/R||Executive Creative Director|
|David Joubert||GPY/R||Creative Director|
|Bart Pawlak||GPY/R||Creative Director|
|Mark Macsmith||VML||Senior Planner|
|Amy Luca||GPY/R||Business Director|
|Chainat Wongtapan||VML||Technical Lead Developer|
|Loren Towner||GPY/R||Account Executive|
|Ben Coulson||GPY/R||Chief Creative Officer|
The Ajax Social Wipes site utilises Facebook connect to display a feed of all your liked pages, then allows you to wipe them away from your newsfeed single-handedly. You can also sign in with Twitter to scan and remove spam-bots from your account instantly, leaving your virtual life as sparkly clean as your real one, and effectively demonstrating the benefits of the Ajax product.
Currently, we’ve wiped away over 500,000 likes, and disinfected over 20,000 spambots. In a world that has us liking and following everything, a tool that lets you do the exact opposite is kind of refreshing.
Ajax wanted to take the launch of their new anti-bacterial single-handed wipes beyond traditional media into people’s digital lives. So we created Ajax Social Wipes – a website that allows you to clean all your social feeds of accumulated Facebook Likes and Twitter-spam single-handedly, in 3 easy steps – login, select, delete. Giving users a useful bit of digital fun, while demonstrating the physical benefits of the product.