| Title | GAGADOLL |
| Brand | UNIVERSAL MUSIC JAPAN |
| Product / Service | "ARTPOP" BY LADY GAGA |
| Category | J04. Innovative use of technology |
| Entrant | PARTY Tokyo, JAPAN |
| Entrant Company | PARTY Tokyo, JAPAN |
| Advertising Agency | PARTY Tokyo, JAPAN |
| Advertising Agency 2 | DENTSU Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Tsuyoshi Kozono | DENTSU | Account Executive |
| Takuya Kojo | DENTSU | Account Executive |
| Toyoichiro Tada | Dentsu Music And Entertainment | Account Executive |
| Hiroki Nakamura | PARTY | Creative Director |
| Masashi Kawamura | PARTY | Creative Director |
| Miho Ishizuka | PARTY | Designer |
| Keisuke Terashima | PARTY | Designer |
| Keita Ichiba | PARTY | Planner/Project Manager |
| Daisuke Tsubota | PARTY | Planner/Project Manager |
| Keita Furusawa | PARTY | Project Manager |
| Mizuki Osawa | Orient Industry | Doll Director |
| Nobuyuki Tsuruhisa | Orient Industry | Doll Sculptor |
| Nobuyuki Kodama | Orient Industry | Doll Pose Director |
| Toshiyuki Hashimoto | Aircord | Technical Director |
| Seiya Nakano | Aircord | Sound Device Engineer |
| Hisaya Kato | AOI Pro. | Film Producer |
| Kazuki Sato | AOI Pro. | Chief Production Manager |
| Hiroki Ono | AOI Pro. | Film Director |
| Kazuhiro Nii | BIRDMAN | Web Director |
| Kenshiro Nakashima | BIRDMAN | Front/End Engineer |
We collaborated with the company that specializes in synthetic “love dolls” to create a series of life-sized dolls, which looks exactly like Lady Gaga so they can travel around Japan instead. Not only did they look just like Lady Gaga, but they also had a built in bone conduction speaker unit. Fans were able to hug the doll to listen to her new album and a special message to the Japanese fans.
Gagadolls quickly became a phenomenon, as soon as Lady Gaga posted the pictures with them to her 40,000,000 fans on Twitter. And appeared on multiple TV shows, where in one, they actually performed together with the real Lady Gaga. As a result, the dolls generated crazy amount of buzz not only in Japan but around the world, helping to promote the album. The dolls are now available to be rented, to your party, exhibition, events, etc through the website. They will be traveling around Japan to further promote the album.
Lady Gaga had a plan to fly to Japan to promote her new album "ARTPOP." We were asked to create something that would give an extra buzz around this event, but we knew her schedule was going to be tight, and couldn't possibly answer to all the invitations from her Japanese fanatics.