Creative Execution

A fully integrated digital campaign that comprised of a YouTube pre-roll teaser in two parts. The 2nd part of the pre-roll was hosted on a product microsite. The work was supported by social media engagement activities and mobile display banners. The video has gone viral across APAC markets Australia, Japan, Korea, Taiwan, Hong Kong, Singapore and New Zealand.

Our audience spent an accumulated time of more than 10,000 hours (almost 2 million organic views, 9 million pre-roll) on the two videos , with part 1 (our YouTube pre-roll) reaching a high average video completion rate of 94%. That led to over 190,000 visits to the video page, with much recorded activity—at least 150,000 visits logged button clicks and video views, and more than half of visitors scrolled down to the last section of the page. As a result, Schick’s fan base on Facebook was lifted by an impressive 7% through this campaign alone. *Business results not yet available

Tasked to get digitally savvy males between 18 -24 years old across the APAC region aware of Schick’s new Hydro Groomer, we needed to grab the attention of our audience, start the path to conversion, lead to sharing and highlight the need for grooming. Leveraging young men’s appetite for sexy videos, a tantalising pre-roll was created, in which our heroine undresses for the viewer. At the crucial moment, the video stops and we invite our audience to continue the viewing experience in part 2. As viewers clicked through to part 2, they were taken to Schick’s website. The video then continued, showing our female protagonist undress but in a twist of events, she is always shielded by strategically positioned objects in front of the camera. The video ends with our brand message, inviting audiences to check out the Hydro Groomer for themselves.