Creative Execution

We will not sell dogs and cats while it happens. P2 Association takes very good care of pets. It is a popular pet shop brand that is highly evaluated by animal loving people. This successful shop sent an astonishing message that they would stop selling dogs and cats if people kept abandoning their pets.

The movie of ORI-DOGS were transmitted to various sites. It triggered pet owners to reconsider how to keep pets. It also helped future owners to mull over whether they would really want to keep a pet. There are several solutions in reducing the number of animals being killed; however, the main solution is for owners not to irresponsibly abandon them. This movie successfully appealed this sentiment.

A pet is killed every 30 seconds in Japan. There are 300,000 pets are killed every year in Japan. In other words, every 30 seconds, a dog or a cat is exterminated. In Japan, people create dogs and cats by ORIGAMI, a culture of folding paper. We show the movie of ORIGAMI dogs crushed mercilessly, folding ORI-DOGS and crushing them again and again. This is the origami message from Pet Shop P2. Showing how easily pets of origami can be crushed. We will not sell dogs and cats while it happens.