Title | TO SEE |
Brand | MENICON |
Product / Service | MIRU |
Category | D01. Online Video |
Entrant | MORI Tokyo, JAPAN |
Entrant Company | MORI Tokyo, JAPAN |
Advertising Agency | MORI Tokyo, JAPAN |
Advertising Agency 2 | DENTSU Tokyo, JAPAN |
Production Company | STINKDIGITAL London, UNITED KINGDOM |
Name | Company | Position |
---|---|---|
Morihiro Harano | Mori | Creative Director |
Cameron Temple | Stinkdigital | Creative Director |
Yoshihiro Yagi | Dentsu Inc. | Art Director |
Haruko Tsutsui | Dentsu Inc. | Copy Writer |
Rob Chiu | Director | |
Paul O'callaghan | Dop | |
Stinkdigital | Stinkdigital | Post Production |
Simon Cam Scam | Stinkdigital | Executive Creative Technologist |
Ian Mcgregor | Stinkdigital | Lead Developer |
Sam Elie | Stinkdigital | Developer |
Cloud 12 | Cloud 12 | Octocopter |
Keith Kenniff | Unseen Music | Sound And Music |
Minami Otsuka | CREATIVE POWER UNIT | Designer |
Yusuke Kitani/Qanta Shimizu/Hiroshi Jingu | Kaibutsu/PARTY/Engine PLUS | Technical Advisor |
Jax Evans | Stinkdigital | Producer |
Misato Tachibana | Mori | Agency Producer |
Koji Wada | Dentsu | Agency Producer |
Jax Evans | Stinkdigital | Executive Producer |
Hideyuki Chihara | Engine PLUS | Executive Producer |
Engine Plus | Additional company |
On the 31st of October, the website was launched and at the same time the android application was released on Google play.
As soon as the website launches, the new ways of seeing attracted a lot of media coverages including, Ad Age “Pick of the day”’, Google “Think Insight”, FWA “Mobile of the Day”, Communication Design Magazine “Web of the Day” and various other media. The average time spent on the site recored as 3minutes 46 seconds, which shows that the visitors are fully enjoying the contents per visit.
Miru is the innovative disposable contact lens with the world first package as thin as 1mm. The product is called Magic in Japan, and in 2013, the product made its debut in the European market. Miru takes its name from the Japanese word "To See". Upon its debut in European market, the brief was to execute the campaign to establish a strong brand image with small budget. Our solution was based under the theme of ‘To See’ ; an essential function of the contact lens as well as the brand name. We created the branded contents offering the experience that no one has ever seen and developed a bespoke camera allowing to shoot moving image in all direction, 720 degrees, and created a short film with this camera.