|Product / Service||FREQUENT FLYER REWARDS CARD|
|Entrant||CLEMENGER BBDO SYDNEY, AUSTRALIA|
|Entrant Company||CLEMENGER BBDO SYDNEY, AUSTRALIA|
|Advertising Agency||CLEMENGER BBDO SYDNEY, AUSTRALIA|
|PR Agency||PORTER NOVELLI SYDNEY, AUSTRALIA|
|Paul Nagy||Clemenger BBDO Sydney||Executive Creative Director|
|Luke Hawkins||Clemenger BBDO Sydney||Creative Director|
|Denny Handlin||Clemenger BBDO Sydney||Copywriter|
|Nick Bonney||Clemenger BBDO Sydney||Art Director|
|David Halter||Clemenger BBDO Sydney||Digital Planning Director|
|Toby Clark||Porter Novelli||Senior Social Integration Manager|
|Annalise Brown||Porter Novelli||Managing Director|
Introducing #WinRichardsPoints The Twitter competition that gave people the chance to win all 1,035,843 of Sir Richard Branson’s Velocity points. To enter, all you had to do was tell us how you'd use them – proving that Velocity points were far from pointless.
In just 24 hours we achieved: - Over 3,000 entries. That’s one entry per minute for the duration of the competition. - 80% increase in member sign ups (on the previous week) - 24 hours trending on twitter Australia - Over 36 million twitter impressions All without spending a dollar. The winner was a man that said he’d try and live of velocity points for a year. And right now we’re following and sharing his progress as he does just that. Proving one and for all that have a Velocity frequent flyer card is anything but pointless.
Virgin Australia’s frequent flyer program, Velocity, wanted to attract new members, fast. Normally frequent flyer programs attract new members by giving away points. The problem is most people think the points are pointless. In fact, they were pretty vocal about it online – especially on social media. So we used the exact same platform they were using, Twitter, to join the conversation and create a points giveaway like never before.
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