| Title | AQUOS UD20 WEB CAMPAIGN |
| Brand | SHARP CORPORATION |
| Product / Service | 4K TV |
| Category | B01. Websites |
| Entrant | DENTSU Osaka, JAPAN |
| Entrant Company | DENTSU Osaka, JAPAN |
| Advertising Agency | DENTSU Osaka, JAPAN |
| Production Company | ELLROY INC. Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Sakai Tetsuya | Sharp Corporation | Manager |
| Imakita Norihiko | Sharp Corporation | Junior Manager |
| Eshima Masaru | Dentsu Inc. | Creative Director |
| Nakahara Shinya | Dentsu Inc. | Agency Producer/Art Director/Planner |
| Kawagami Tsuyoshi | Freelance | Copywriter |
| Fujiwara Akihiro | Mefilas Inc. | Digital Creative Director |
| Fukumoto Masahiro | Mefilas Inc. | Web Designer |
| Wada Atsushi | Ellroy Inc. | Content Director |
| Katsumura Norimasa | Ellroy Inc. | Production Manager |
| Takahashi Kazumi | Ellroy Inc. | Photographer |
| Tsuchiya Riki | Ellroy Inc. | Lighting |
| Ito Mizuki | Ellroy Inc. | Editor |
| Ohe Takuji | Ellroy Inc. | Sound Design Arrangement |
| Sugiyama Haruki | Dentsu Inc. | Account Manager |
| Wang Tingting | Dentsu Inc. | Account Executive |
Focusing on the 5 features of the product, we illustrated the user benefits of the technologies through a Japanese aesthetic world of light and shadow. The shooting took place in 11 locations, perusing high quality footage that can be seen without stress on the internet. As a result, we have produced a refined website that describes the authenticity and the high quality of the product.
From Jun. 25th to Jul. 22nd, the website was accessed 136,201 times. since it was released on Jun. 25th, AQUOS UD20, especially the big size 60 inch and 70 inch are brought to wide attention.
Sharp has been the leading pioneer of the LCD TV category with a long history of R&D of LCD technology, and AQUOS is the established brand name for their LCD TV products since 2001. The early adopter tier who bought LCD TVs in the early stage is around 40 to 50 years old today. The TVs they own are now about time to be replaced and they are the potential target for buying the latest high-end 4K model LCD TVs. They have strong desire for authentic products, especially the products which are made in Japan. Therefore we have described the sense of originality, innovation, security and the authenticity of the AQUOS brand LCD TVs that has been accumulated over the long history of Sharp as the leading pioneer of the LCD TV.