Creative Execution

All the communication affairs in China Hi-Tech Fair are under this concept. We built a “digital city ”minisite, using html5 technology, to demonstrate how Lenovo’s products and solution help people, change people’s life and bring people new experience. After scan the QR code on the minsite, you can also review the solution in cartoon edition and play some little games on your mobile phone.

The Digital City minisite helped Lenovo outstand in millions of online news report during the Fair. It attracted 48,434 page view, 152 downloads in one week, with no media budget.

The China Hi-Tech Fair is called as China’s No.1 technology fair. It attracts hundreds of Enterprises and thousands of presses every year. In order to show the latest products and solutions for Education, Finance, Government and other 4 Industries to clients, Lenovo was planning to join in the Fair in Nov.2013. Our mission was to enhance the brand image, and let more potential clients know about the new experience that Lenovo enterprise business gives them, with no media budget. Most of our TA are IT manager and CIO. They are totally Geeks. They value the obvious results. Only the innovative products and technology can attract them. The products and solutions for 7 industries Lenovo bring to the fair, are strictly related to people’s daily life. So we put them under the concept of “digital city”.