| Title | EXPEDIA VACATIONIZER |
| Brand | AIRASIAEXPEDIA MALAYSIA |
| Product / Service | HOLIDAY PACKAGES |
| Category | H02. Branded tech (off-line) |
| Entrant | CREATIVE JUICE KUALA LUMPUR, MALAYSIA |
| Entrant Company | CREATIVE JUICE KUALA LUMPUR, MALAYSIA |
| Advertising Agency | CREATIVE JUICE KUALA LUMPUR, MALAYSIA |
| Production Company | PRS PRODUCTIONS Kuala Lumpur, MALAYSIA |
| Name | Company | Position |
|---|---|---|
| Vj Anand | Creative Juice Kuala Lumpur | Creative Director |
| Sa’ad Hussein | Creative Juice Kuala Lumpur | Chief Creative Officer |
| Julian Yap | Creative Juice Kuala Lumpur | Senior Art Director |
| Shune | Creative Juice Kuala Lumpur | Senior Copywriter |
| Tamago | Creative Juice Kuala Lumpur | Digital Art Director |
| Cheah Yi Pin | TBWA Kuala Lumpur | Copywriter |
| Judy Wong | Creative Juice Kuala Lumpur | New Business Director |
| Tay Shen Thuu | Creative Juice Kuala Lumpur | Designer |
| Benson Clive | Creative Juice Kuala Lumpur | Agency Producer |
| Xin Yi | Creative Juice Kuala Lumpur | Designer |
| Mika Tay | Creative Juice Kuala Lumpur | Art Director |
| Chin Jin Cheok | Creative Juice Kuala Lumpur | Programmer |
| Iskandar Siva | TBWA Kuala Lumpur | Director/Producer |
| Wong Zhi Qin | Freelance | Producer |
| Mallory Lee | PRS Productions | Assistant Director |
| Ricky Chang | PRS Productions | Dop |
| Max Lee Chee Choong | PRS Productions | Cameraman |
| S.t. Fah | PRS Productions | Executive Producer |
| Nur Farahain | PRS Productions | Line Producer |
Introducing the Expedia Vacationizer. A device that uses Electroencephalograph (EEG) Brainwave technology from UK-based MyndPlay – the world’s first mind-controlled media platform. Visitors to the travel fair (where the Vacationizer was unveiled) were invited to put on a helmet, while holiday destinations were flashed on a screen. The Vacationizer honed in on the visuals that triggered the strongest mental responses from users, thus revealing their dream destinations.
People who tried the Vacationizer over the course of three days at the travel fair: 1,235 Travel fair attendance: Over 50,000 visitors (a 25% increase from the last travel fair hosted by AirAsia-Expedia) - thanks largely to Facebook shares of the Vacationizer in action. Holiday package sales: Increased by 15% when compared against numbers from the last travel fair hosted by AirAsia-Expedia
The insight: Go to any travel fair and you’re met with a barrage of unbelievable offers. With so many to choose from, a limited holiday budget, plus having to deal with maddening crowds, it can be difficult to make the right pick. The strategy: Help Expedia's potential customers take their minds off the madness of making a potentially hasty holiday selection. The idea: Create the first-ever device that does the selecting for them - by probing their mind to uncover the destination they've long wanted to visit.