Creative Execution

Under the notion that the greatest form of accolade is to have a statue built, we developed a service that once you post your photo, generates a 3D data of the statue, and also sends you the physical copy of the model. This project responded to the esteem needs which many of the office workers have, by enabling them to generate a statue, a symbol of authority. Moreover, the service simultaneously created photos which photoshoped the statue into actual sceneries. As soon as they went on social media, they quenched “mental thirst” by gathering a lot of admiration.

Enabling the users to understand the product feature of “quenching thirst for both mental and body.” By creating a statue, the user was able to meet the esteem needs, also gain a lot of admiration by uploading the statue on social media. As a result, this enabled the user to further understand the product. Moreover, due to the project's drastic nature and going against the public notion of the company image, the project became an instant conversation topic among office workers.

Meeting the esteem needs of modern working class! This project aims to promote Calpis Oasis, a thirst quenching product by Calpis(a.k.a "Calpico"), the leading lactobacillus beverage company in Japan. Aiming office workers in their 20s and 30s as the target, the objective of this project was to promote the feature, "Calpis Oasis is the very drink to quench one's thirst for adults." So, we focused on a recent research that, modern office workers are desperate for “esteem needs” such as being commended for their work, and took advantage of this finding to quench the thirst of modern working class. In order to meet their esteem needs, we decided to build a scheme which anybody can easily build a statue, which is usually regarded as a symbol of authority.