| Title | CANON EOS-1DX 5 SECONDS |
| Brand | CANON MARKETING |
| Product / Service | CAMERA |
| Category | D01. Online Video |
| Entrant | DENTSU MALAYSIA Kuala Lumpur, MALAYSIA |
| Entrant Company | DENTSU MALAYSIA Kuala Lumpur, MALAYSIA |
| Advertising Agency | DENTSU MALAYSIA Kuala Lumpur, MALAYSIA |
| Name | Company | Position |
|---|---|---|
| S. P. Lee | Dentsu Malaysia | M D/E C D/Copywriter |
| K. C. Aui | Dentsu Malaysia | Creative Director |
| Hisham Jalil | Dentsu Malaysia | Head Of Design |
| You Chen Kiat | Dentsu Malaysia | Designer |
| Wong Yuen Shiong | Dentsu Malaysia | Designer |
Here's what we did for the Canon EOS-1DX. One of the world's fastest cameras. It shoots 14 frames a second. That's 70 photos in 5 seconds. Using exactly 70 characters, we demonstrated how fast the EOS-1DX really is.
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Youtube forces viewers to watch at least 5 seconds of ads. How do we take advantage of this annoyance? Maybe we can sell something with a speed proposition. Something very fast.