Creative Execution

We embedded an AR code onto the graphic of the magazine cover.
The camera on computer monitor will recognize the AR code on the cover of the magazine. It will activate the program that enables the reader to use their magazine as spray gun with different colors and sizes to create a live painting just as they desire.

It’s one of the most sought after Brain Magazine issue ever. This issue quickly became a collector's item. Even customers outside of Japan bought the magazines. It’s the most viral Brain Magazine issue on social media.

The Japanese magazine “BRAIN” is the most popular magazine amongst those who are interested in creative work. Since 2009, they have asked foreign designers and creative agencies to design the front cover visual. For their February/March issue, they invited our agency to design the front cover visual of the magazine, with the theme "Happy Creation" When we asked ourselves what is ‘Happy Creation’, we thought we would need the right tools and great inspiration. So, we came up with the idea of showing how Brain magazine is an inspiring magazine that can help us make a ‘Happy Creation’.
 By utilizing AR technology, we created a fun digital experience that allows the reader to paint graffiti on their computer screen using their magazine cover, and then share the image on social media. ‘Happy Creation’ means freedom to express our selves creatively.