Creative Execution

Idea: a synchronized smartphone and PC Race Game called “Arena Uji Kokoh”. In this game, we invite audiences to drive a car and smash it to the wall and experience the strong cement of Semen Tiga Roda.

During this activity period, the campaign generates 4045 participants, 20,4 million reach, 76,5 million exposures on social media, 110, 234 web traffic.

Semen Tiga has been proclaiming their tagline as the strong and trusted cement in Indonesia. However, audiences need to be assured and experienced the meaning behind the tagline. Further, Semen Tiga Roda need to leverage their brand awareness towards youth market.