| Title | NOKIA ZOOM AGENT |
| Brand | NOKIA INDIA |
| Product / Service | NOKIA LUMIA 1020 |
| Category | A04. Other Consumer Products |
| Entrant | HAVAS WORLDWIDE INDIA Gurgaon, INDIA |
| Entrant Company | HAVAS WORLDWIDE INDIA Gurgaon, INDIA |
| Advertising Agency | HAVAS WORLDWIDE INDIA Gurgaon, INDIA |
| Name | Company | Position |
|---|---|---|
| Satbir Singh | Havas Worldwide India Pvt. Ltd. | Chief Creative Officer |
| Sourav Ray | Havas Worldwide India Pvt. Ltd. | Chief Stratergy Officer |
| Ravi Raghavendra | Havas Worldwide India Pvt. Ltd. | Executive Creative Director |
| Nikhil Guha | Havas Worldwide India Pvt. Ltd. | Creative Group Head |
| T A Vijayraj | Havas Worldwide India Pvt. Ltd. | Senior Creative Director |
| Chandy Mohapatra | Havas Worldwide India Pvt. Ltd. | Sr. Vice President |
| Ashish Chandra | Havas Worldwide India Pvt. Ltd. | Associate Vice President |
| Abhishek Kumar | Havas Worldwide India Pvt. Ltd. | Associate Account Director |
| Prakhar Kant Jain | Havas Worldwide India Pvt. Ltd. | Creative Group Head |
| Ankur Sharma | Havas Worldwide India Pvt. Ltd. | Account Manager |
We createed India's first interactive crime series- Nokia Zoom Agents. It was a set of 3 murder mysteries; where gamers could zoom in to investigate crime scenes with a Nokia Lumia 1020 and crack a new case every week. To bring alive the three crime scenes digitally, we shot every scene with a Nokia Lumia 1020 and used zoom.it to let gamers zoom into every nook and corner in full, high resolution detail.
27.2 Million + Media Impressions in a month 6.5 Million+ Video Views 4 Lacs+ Gamers Engaged 4 Minutes+ Average Time Spent on the game 2 Times Trended on Twitter.
In November 2013, Nokia launched the Lumia 1020- a smartphone with a 41 megapixel camera. What does that mean to a tech enthusiast? It means real Empowerment - they can now click great pictures and zoom into every little detail. Obviously, Nokia wanted to show-off these awesome zooming abilities and intrigue gadget freaks. Why talk about it, when you can get them to experience the USP in probably the most engaging way! Real creativity lied in the idea of keeping the spirit of intrigue & suspense alive while weaving in phone’s extraordinary zoom in abilities; and engaging the end user in a focused & captivating way.