Creative Execution

The signage would normally show a still photo of a woman with beautiful hair looking backwards. But when a registered participant stands in front, the woman in the signage will turn around to look forward at you. Showing a personalized message from PANTENE with their name inside. At events, when the participants use the new PANTENE hair-oil in front of a digital mirror, their name will be called out correctly from their own personal avatar using synthesized sounds. Also it was linked to a special vending machines, so when the participant’s face was detected a PANTENE bottle would pop out.

The “face_in” solution could be added onto any existing digital signage that has already been installed in any public space, business district or mall. The technology is strongly appreciated by PANTENE, and has been implemented at all special events for PANTENE the past 6 months this year. “face_in” provided a new way of communicating and created a fan base platform for PANTENE. The technology was incredible with over 8,390 participants combined, with 98.8% accuracy.

Brief: The campaign slogan for hair care brand PANTENE was, “You can look forward, with beautiful hair.” The goal was to send the brand message to the young female target audience, especially in a manner of one-to-one communication in a new way. Solution: Create a digital signage that interacts only to you. Our team was in charge of creative and engineering for the new communication of PANTENE. And so we have developed the world’s first individual face recognition signage, “face_in.”