Creative Execution

Samsung has created a new marketing model which integrates emotion and experience into marketing. It lets you talk and zoom with GALAXY S4 Zoom, so you’ll never miss a thing. We first let those who love life to get to know Zoom online through panoramic virtual site, then we let them experience Zoom through precise scenarios, finally we make tens of millions of netizens want to have Zoom.

A: The final Baidu Index matches real sales trajectory, reaching 2.6 times as many as the sales of GALAXY Camera. B: Achievements of microblog topics: hitting the Top 10 Sina Weibo hot topic ranking 3 times! C: Website visit duration: The visit duration is 2.3 times as long as the previous (1.51 minutes).

The fast pace of life makes us all want to catch moments of our life and our youth. Everybody loves to share. But to catch the moment, we have to take both the camera and the mobile phone whenever we go, and this is especially inconvenient during travels and concerts. To make the two come in handy, GALAXY S4 Zoom featuring 10x optical zoom is born. How to get the “Talk & Zoom” function across among the consumers to strengthen the image of Samsung smart products? This is our main purpose this time.