Creative Execution

Introducing “FUNFAIR IN YOUR MOUTH”. We built new attractions inside theme parks across Japan. Collaborating with a professor of technology, we invented a Virtual Reality device that turned regular vegetables into action packed excitement with a new way of utilizing bone conduction technology, which turns vibrations on the bone into sound. Through the connected vibration conductor, when kids bite vegetables, they can hear firework blasts, or Race cars zooming around. The brain perceives the conduction, transferred via the teeth and tongue, as a sound signal. Young parents’ feedback was very positive to have their kids enjoying vegetables in a fun way.

The unique technology and surprising experience captured the hearts of adults as well as kids and had an explosive PR effects, equivalent to 75 million yen in advertising costs. The sales followed. Boosting sales an additional 3% during the event period. Connecting new behaviour with unique and memorable experiences, we believe our Funfair in Your Mouth changed kids’ mind about their veggies.

It’s a universal truth that Children don’t like vegetables. They would rather not put vegetables in their mouth. How can we get them to at least try vegetables? Japan’s leading vegetable marinade manufacturer “Ebara” wanted to engage young families, drawing attention to the fact that Ebara’s sauce can make vegetables more delicious as it removes bitterness from the vegetables, while helping them engage their picky children. So they created a magical way to solve this issue.