Creative Execution

At the event, people were handed out "A" lettered flashcards and invited to participate. A Digital blank canvas allowed anyone of any age, skill or background to instantly “leap into art”, made possible by custom Leap Motion technology. No brushes, paints, or easels. Simply point and paint. Choosing from a range of art filters, users instantly picked up an appreciation for the subject. Each piece was then printed for all to appreciate. People were awarded another lettered flashcard with fun art facts and QR codes leading to Facebook to continue their learning experience as they collected the full A-Z set.

120,000 people attended the weekend event, a Hong Kong record high. Art novices created over 700 unique Leap Motion masterpieces. Over 80,000 art flashcards were collected by participants. Most importantly, Standard Chartered Bank helped break down social, cultural, and financial barriers, allowing absolutely anyone in Hong Kong to easily ‘Leap Into Art’.

Hong Kong is the world’s second largest art market, but art in the city is traditionally the domain of the wealthy. The majority of its 7 million inhabitants lack the cultural and financial capital to appreciate it. Standard Chartered Bank believes in being “here for good”, and created a weekend “Art in the Park” carnival to make art accessible to all. The bank wanted this to be an interactive and fun learning experience that everyone could enjoy. The idea was "Leap into Art" a digital canvas where people could simply point, paint and create their very own masterpiece, while at the same time learning about art genres. A-Z Flashcards on fun facts around art history were created as a fun way to learn and activate participation.