NIKE HOUSE OF MAMBA

Silver Spike

Case Film

Presentation Board

TitleNIKE HOUSE OF MAMBA
ClientNIKE SHANGHAI
Product / ServiceNIKE BASKETBALL CHINA
CategoryH02. Branded tech (off-line)
EntrantAKQA London, UNITED KINGDOM
Entrant Company AKQA London, UNITED KINGDOM
Advertising Agency AKQA London, UNITED KINGDOM
Advertising Agency 2 AKQA Shanghai, CHINA
Media Agency MINDSHARE London, UNITED KINGDOM
Production Company WISPARK Shanghai, CHINA

Creative Execution

The House of Mamba was completely inspired by Kobe and Nike’s ongoing legacy of creating innovation that serves athletes and consumers. Everything from the architecture, art direction of the walls, even the tickets as well as the LED court and custom Kobe drills had those beliefs at their core. The court itself was cable of showing live video, animation and motion tracking performance that powered the challenges and drills, all while delivering an authentic basketball court feel and gameplay. Additionally, the space was designed to house 3 live events. So all components worked simultaneously and seamlessly together in real time.

Sales data hasn’t been reported yet. The most important result is how much the kids were inspired, what it enabled Kobe to do with them and how much it helped to immerse them in the journey of Rise. The proof is captured in the content that has been generated, broadcast and picked by media. The episodes have millions of views, completion rates and average watch rates are very high and feedback from consumers via social has been extremely positive. House of Mamba was quickly picked up by Global and North American media; Devour, CBS, USA Today, Slam and Bleacher Report.

Everyday kids love basketball in China but they don’t believe they can improve or reach their dreams however big or small. We set out to redefine the athlete tour and develop an idea that harnesses the brand’s power and athletes to change that perception, speak with and engage these grassroots kids and ultimately shift culture through basketball. Hence the idea of Rise: a real-time docu-drama aimed at showing that the ability to rise is within everyone. Nike’s House of Mamba was the epicenter of Kobe Bryant’s chapter in that story.

Credits

Name Company Position
Duan Evans AKQA Executive Creative Director
Will Battersby AKQA Associate Creative Director
Matt Bennett AKQA Associate Creative Director
Alistair Schoonmaker AKQA Group Account Director
Nick Townsend AKQA Associate Project Director
Joe Cai AKQA Executive Producer
Mike Donohue AKQA Client Partner
Carlos Matias AKQA Design Director
Meeyee Foong AKQA Art Director
Jianwei Wong AKQA Designer
Jose Paz AKQA Senior Designer
Ignacio Gonzalez AKQA Senior Designer
Andrew Bao AKQA Technical Delivery Manager
Alex Gong AKQA Web Developer
Leslie Cheng AKQA Account Director
Jenny Lam AKQA Senior Project Manager
Jason Zhao AKQA Copywriter
Seiichi Saito Rhizomatiks Creative Director
Douglas Diaz Rhizomatiks Creative Director
Van Wang WiSpark Senior Account Director
Rhizomatics Additional company
Vivian Liu AKQA Account Executive
Links