| Title | CHILL BOOTH |
| Brand | F&N SEASONS |
| Product / Service | F&N SEASONS |
| Category | J04. Innovative use of technology |
| Entrant | ISOBAR ASIA PACIFIC Singapore, SINGAPORE |
| Entrant Company | ISOBAR ASIA PACIFIC Singapore, SINGAPORE |
| Advertising Agency | ISOBAR ASIA PACIFIC Singapore, SINGAPORE |
| Name | Company | Position |
|---|---|---|
| Prakash Kamdar | Isobar | Ceo |
| Stan Lim | Isobar | Creative Director |
| Brenda Li | Isobar | Art Director |
| Knox Balbastro | Isobar | Copywriter |
| Yong Hock Chye | Isobar | Motion/3d Director |
| James Ong | Isobar | 3d Artist |
| Fauzi Rachman | Isobar | Associate Technical Director |
| Adrian Koh | 3E Gadgets | Engineer |
| Lynn Hoi | Isobar | Senior Account Manager |
| Lionel Wong | Isobar | Project Manager |
| Pei Khee Seah | Isobar | Social Community Manager |
Idea: Build the Chill Booth with a vend-o-bot that coaxes you to perk up! The custom-built bot challenges you to smile then rewards you with a free drink, but only if you satisfy it with your smile. Facial recognition and micro-controller technology transformed hardware into heartware.
The crowds come in droves to play with the vend-o-bot and we turned sampling from a passive activity to a fun challenge– leading to a memorable first encounter with the new F&N Seasons flavour.
Challenge: Traditional sampling has become stale, especially in the world’s least emotional city. Samplers are often ignored or worse run away from. The brands they are sampling, forgotten. F&N SEASONS dared the agency to make sampling fun with their latest launch.