Title | CHILL BOOTH |
Brand | F&N SEASONS |
Product / Service | F&N SEASONS |
Category | H02. Branded tech (off-line) |
Entrant | ISOBAR ASIA PACIFIC Singapore, SINGAPORE |
Entrant Company | ISOBAR ASIA PACIFIC Singapore, SINGAPORE |
Advertising Agency | ISOBAR ASIA PACIFIC Singapore, SINGAPORE |
Name | Company | Position |
---|---|---|
Prakash Kamdar | Isobar | Ceo |
Stan Lim | Isobar | Creative Director |
Brenda Li | Isobar | Art Director |
Knox Balbastro | Isobar | Copywriter |
Yong Hock Chye | Isobar | Motion/3d Director |
James Ong | Isobar | 3d Artist |
Fauzi Rachman | Isobar | Associate Technical Director |
Adrian Koh | 3E Gadgets | Engineer |
Lynn Hoi | Isobar | Senior Account Manager |
Lionel Wong | Isobar | Project Manager |
Pei Khee Seah | Isobar | Social Community Manager |
Idea Build the Chill Booth with a vend-o-bot that coaxes you to perk up! The custom-built bot challenges you to smile then rewards you with a free drink, but only if you satisfy it with your smile. Facial recognition and micro-controller technology transformed hardware into heartware.
The crowds come in droves to play with the vend-o-bot and we turned sampling from a passive activity to a fun challenge– leading to a memorable first encounter with the new F&N Seasons flavour.
Challenge Traditional sampling has become stale, especially in the world’s least emotional city. Samplers are often ignored or worse run away from. The brands they are sampling, forgotten. F&N SEASONS dared the agency to make sampling fun with their latest launch.