| Title | GRANDMA |
| Brand | SKODA AUTO INDIA |
| Product / Service | SKODA RAPID LEISURE |
| Category | J03. Storytelling |
| Entrant | BBH COMMUNICATIONS INDIA Mumbai, INDIA |
| Entrant Company | BBH COMMUNICATIONS INDIA Mumbai, INDIA |
| Advertising Agency | BBH COMMUNICATIONS INDIA Mumbai, INDIA |
| Production Company | BLACK SHEEP LIVE Mumbai, INDIA |
| Name | Company | Position |
|---|---|---|
| Russell Barrett | BBH India | Chief Creative Officer |
| Puneet Kapoor | BBH India | Executive Creative Director |
| Russell Barrett | BBH India | Creative Director |
| Manish Darji | BBH India | Art Director |
| Yohan Daver | BBH India | Copywriter |
| Manish Darji | BBH India | Illustrator |
| Sushma Joseph | Black Sheep Live | Editor |
| Hitesh Kalia | BBH India | Agency Executive Producer |
| Sushma Joseph | BBH India | Agency Executive Producer |
| Rishit Mehta | BBH India | Agency Executive Producer |
| Anirban Mukherjee | BBH India | Account Director |
| Suravi Pradhan | BBH India | Account Manager |
| Kanishk Kabiraj | BBH India | Account Planner |
| Manish Darji | Black Sheep Live | Director |
| Sushma Joseph | Black Sheep Live | Director |
Using minimal black and white animation, we demonstrate the consequences of hitting something while reversing. As the story goes on, we show how quickly a harmless situation can turn into a dangerous one. What’s behind you, often changes what lies ahead.
Thousands saw them on YouTube. They were picked up by blogs, websites and magazines. And most importantly, the limited edition Skoda Rapid Leisure was sold out in less than three months after launch.
We were asked to create a series of radio spots to launch the limited edition Skoda Rapid Leisure. The spots were very well received, but we wanted to reach a wider audience. The challenge was that nobody (outside of advertising) ever shares a radio spot online. So, we decided to convert the audio spots into visually interesting digital content.