Title | VOTE FOR CHILD RIGHTS |
Brand | CHILD RIGHTS AND YOU |
Product / Service | CHILD RIGHTS AND YOU (CRY) |
Category | J03. Storytelling |
Entrant | BBH COMMUNICATIONS INDIA Mumbai, INDIA |
Entrant Company | BBH COMMUNICATIONS INDIA Mumbai, INDIA |
Advertising Agency | BBH COMMUNICATIONS INDIA Mumbai, INDIA |
Production Company | BLACK SHEEP LIVE Mumbai, INDIA |
Name | Company | Position |
---|---|---|
Russell Barrett | BBH India | Chief Creative Officer |
Subhash Kamath | BBH India | Chief Executive Officer |
Russell Barrett | BBH India | Creative Director |
Manish Darji | BBH India | Creative Director |
Malhaar Rao | BBH India | Copywriter |
Manish Darji | BBH India | Illustrator |
Arvind Krishnan | BBH India | Managing Director |
Sanjay Sharma | BBH India | Head Of Strategy |
Manish Darji | BBH India | Visual Design Concept |
Sunil Tulsiani | BBH India | Business Director |
Rajeev Roy | BBH India | Account Manager |
Anas Dalvi | BBH India | Account Team |
Yudhishthir Agarwal | BBH India | Planner |
Sushma Joseph/Rishit Mehta | BBH India | Executive Producer |
Stuti Guha | BBH India | Agency Producer |
Manish Darji | Black Sheep Live | Director |
Sushma Joseph | Black Sheep Live | Director |
Saish Kambli | Director Of Photography | |
Sushma Joseph | Black Sheep Live | Editor |
Aaron Drakes | Music Director |
We created the one thing that catches every candidate's attention - a vote bank. A collective voice so powerful it cannot be ignored. We took the symbol of our collective democratic power. The little dot of ink that's applied on the index finger of every person that votes. And recast it. CRY introduced the ChildMark.
In total, we received over 1.4 million pledges. We got free media coverage worth $1.6 million. Politicians could no longer turn a deaf ear to our cause. Every major political party included Child Rights in their manifesto for the 2014 election. The petition reached the President of the nation. But this is just the start. We have to make sure that the politicians keep the promises they have made.
With India's 16th national elections coming up. CRY wanted to get political parties to work towards legislature that prioritises child welfare. But politicians make commitments to those who can vote them into power. Since children don't hold the right to vote, they are conveniently ignored. The target audience, was every voter in India.