Creative Execution

The NANO/SECOND fashion collection breathtakingly suspended in time was achieved by having the models pose in complete stillness without blinking an eye for up to three minutes. Wires that were used to position the clothing and items from the collection were removed in post production. Attention to detail to every aspect such as the flow of a piece of clothing or the position of the models hair was taken to create a visually arresting film.

Embedded in a special site, the film can be played and paused at any time by the viewer. Furthermore, by clicking on any item on the models, the viewer is then directed to an e-commerce site providing ease of purchase. In addition, the film was screened in various Out-Of-Home venues, attracting the attention of the fashion conscious younger generation. NANO/SECOND, innovative in its mode of expression yet maintaining the concept of branding, has been widely covered by a variety of media outlets. Not only did Nano Universe succeed to enhance brand loyalty amongst current devotees but also increased its fan base.

Nano Universe, a Japanese fashion concept store, sought to defy the stereotypical form of a fashion catalog for it’s newest collection, NANO/SECOND. The challenge was to create a visually arresting online film as their fashion catalogue while providing an easy way to actually purchase items from the collection. The film reflective of the brand Nano Universe where Nano refers to minuteness and Universe refers to an endless cosmos creates an imagery of time suspended amongst the vastness of thought within the collection.