| Title | MAHINDRA GAMIFICATION |
| Brand | MAHINDRA TWO WHEELERS |
| Product / Service | MAHINDRA MOTORCYCLES |
| Category | G01. Games |
| Entrant | WATCONSULT Mumbai, INDIA |
| Entrant Company | WATCONSULT Mumbai, INDIA |
| Advertising Agency | WATCONSULT Mumbai, INDIA |
| Name | Company | Position |
|---|---|---|
| Robin Thomas | Mahindra Two Wheelers | Client |
| Rajiv Dingra | Watconsult | Head |
| Manika Juneja | Watconsult | Sr. Account Manager |
| Mitchlle Rozario Janson | Watconsult | Account Manager |
| Santosh Bhagat | Watconsult | Developer |
Developed 6 games around the 6 features of the bike which was integrated on the website as well as facebook Lead generation Applicaion on Facebook was developed Dealer & Service Station Locator Facebook application was also done
1 Million Facebook Fans More than 7000 Online leads in the Pre-launch phase from Facebook and the website 20,000 fans viewed the Live Webcast on Facebook A record-breaking 2.5 lakh video views for our TV Ad in a matter of 2 days 6000+ Game plays #IPlayGamesWhen trended in India
Indian bikers demand good mileage, feature heavy & most importantly value for money bikes and that’s what exactly Mahindra Centuro is. Target the youth, who is our main T.G. and engage with them. Promote the bike features in unique ways. Use various Social Media platforms where we could reach and build our audience.