Creative Execution

The medium we chose was Twitter. We invited users from the handle to tweet lines or words they want to be a part of the anthem of the show. We roped in popular faces of the channel like Drashti Dhami, Manish Paul, Manish Raisinghani, Sangram Singh, Rashami Desai and other artistes of the channel. We constantly tweeted about the activity and what the users had to do. Crowdsourcing for song lyrics isn’t a novel thing in the country, but the method of crowdsourcing on Twitter certainly was. # #IGTTwitterConcert helped in building a relevant community for Colors TV on Twitter

We received more than 9000 tweets and more than 1000 contributors and reached out to more than a million users with the message. The final video got more than 60,000 views with 3 days.

The objective was to create a pre-buzz for the show in a unique way through the use of Social Media. The promise of the new season was – ‘Talent Banaye History’. We began with the insight that India’s got talent has to make history even beyond TV. The platform we gave was Twitter. We launched a first of its kind Twitter Concert, where we invited users to compose lines for a unique India’s Got Talent anthem using #IGTTwitterConcert. The best tweets were then composed into a song by India’s top Indie band – Agnee in less than 24 hour and the song was released before the premiere of the show on TV. IGTTwitterConcert helped in building a relevant community for Colors TV on Twitter. Crowdsourcing for song lyrics isn’t a novel thing in the country, but the method of crowdsourcing on Twitter certainly was.