Creative Execution

It included use of emoticons to connect with the youth across digital platforms. Use of Social RFID to create wow in store sale experience and huge social buzz. RFID were set up in the store and users were encouraged to download e-coupons through our platforms which led to a special entry

A estimated total of Rs. 58,54,000/- sales was generated via the Virtual Coupon alone. Over 12,000 interactions of Facebook with a fan increase of 80,000. 13200+ members on Whatsapp and BBM. 60,000 messages exchanged between them. The hashtag trended in India at No.3. 5784 tweets generated by over 1893 tweeple
10,949,112 impressions generated via tweets Total coupons downloaded were - 4316 downloaded and 2927 redeemed. Total reach of 4.8 million.

We gave Mumbai shoppers the ultimate reason to shop by offering those exciting offers and discounts at the event. Quality products were displayed to the consumers at unbelievable rates; hence consumers had a clear picture of the kind sale that’s going to happen. Special products were displayed on all social media platforms for Jack&Jones which generated a want among consumers way before Super Saturday could start. The strategy included the platforms Facebook, Twitter & YouTube to created buzz, ensure footfalls, induce interactions with the audience & influencers and consequently generate tangible ROI from social media. “Super Saturday” is an annual, Flat 60% off, one day only (Saturday) sale held by the brands – VERO MODA, ONLY and JACK & JONES brands. Launched in 2011 in Mumbai and Delhi, the brands collectively generated footfalls to the tune of 42,000 and the “Super Saturday” was termed as a big hit.