Creative Execution

We created various fun and engaging sections on the Website wherein we got users to engage with each section with exclusive information and social plugins. The Microsite showcased About MMA information, Nominations, Gallery, a social live-stream showcasing real-time Facebook updates and tweets published on MMA, Listener’s Choice Voting App, Ticket to MMA Game for users to participate, play the app and win a chance to attend the awards. With 3 distinct applications, social plugins in the nomination section and the rest of the sections being unique in their own way, we created a website which turned into a Social Media Viral Machine.

. 1,05,349 Website Visits with 84% unique users visiting organically . 76,887 Pageviews . 3 min 42 sec – Average visit duration . Bounce Rate: 65% (Observed low compared to the industry standards of about 80-85%) . Game Plays on Ticket To MMA: 5,115 . Total Votes: 5,656 . Engagement on Nominations: 3,252

. To do something unconventional and off-beat . To create maximum buzz and take celeb and fan engagement to a whole new level . To have a centralized approach with disseminating information about the awards, engaging users and offering them the best Mirchi Music awards, since its inception in 2009 has received great love and affinity from the online audience. We wanted to reward them for their loyalty and offer something novel and enrich the experience of the awards. Hence, we decided to give them an all access to know it all about MMA and become a part of it online. The main strategy was to engage users with the exclusive and rich content of awards and make it viral and amplify the reach. We wanted to create a website which served as one-stop destination for all the information, engaging applications & visual content.