Creative Execution

The website served as the information hub where more than 750 articles were posted talking about Chemistry in everyday lives. 40 articles were published from the leading Scientists and professors. Besides promoting various interesting sections of the website, humorous and knowledgeable content was posted which helped us demystify chemistry & build a strong community of Chemistry Enthusiasts. Best Chemistry Teacher Awards – Promote their property which is organized to felicitate Chemistry teachers nationwide Quizzards App – A time-bound quiz was conducted in order to drive traffic to their website, get users to learn new things and gratify their efforts.

We published more than 750 chemistry articles on the website which resulted in 9,90,000 people visiting the website. A total of 16,50,769 Page Views with 87.67% of New Visits per year organically. We induced affinity for the subject they hate on the platform they love. The testimonials received stand as an example of we turned their perspective towards the subject from being boring to exciting and interesting to learn.

The objective was to convert students present online, generating interactions and engagement along with brand awareness, to become a part of our community by engaging users with communication centered on Chemistry. Based on a research conducted by TATA Chemicals, the insights reflected students and professionals opting out of Chemistry as a career option and lack of interest for the subject. To engage with the Chemistry students & make the subject fun, interesting & a favorable career option, we built an interesting website with 15 distinct sections. We also created the most amusing & personalized periodic table on the website. While digital media is driven by the power of artsy campaigns & fancy ideas, we believed content has been & will always be the best shot at a striking digital presence & therefore we used content buckets like: Science in sight, Humor, talk about inspiring scientists and visually appealing content.