Creative Execution

Avene create a mini-site with different Avene advice, each one represented with a lovely animated mounth. At teaser phase, Avene target several weibo influencers and simply choose the most relevant animated mounth to put on their profile pictures and sent them back by DIRECT MAIL. People are so surprised by the video and even share the video to their social friends. People can create customized own-advice video and share on their social networks.

The SELF SUGGESTION campaign succeeded in gaining brand awareness and winning brand likeability. After campaign launched, the sales increased significantly, and Weibo followers increased 200K during the campaign period!

The challenge is who would you trust as your skin care adviser? Strangers? Brands? Other customers? The answer is NO! In fact, nobody knows better than you do. With this insight that you would absolutely trust yourself, Avene wants to build up the trusting system with its customers and consumers by creating an interactive video to give you skin care advice BY YOUSELF!