| Title | SELFIE |
| Brand | AVENE |
| Product / Service | AVENE MAKE-UP |
| Category | E01. Social |
| Entrant | FRED & FARID SHANGHAI, CHINA |
| Entrant Company | FRED & FARID SHANGHAI, CHINA |
| Advertising Agency | FRED & FARID SHANGHAI, CHINA |
| Production Company | KILLDEATH Shanghai, CHINA |
| Name | Company | Position |
|---|---|---|
| Fred/Farid | FRED/FARID SHANGHAI | Executive Creative Director |
| Gregoire Chalopin | FRED/FARID SHANGHAI | Creative Director |
| Laurent Leccia | FRED/FARID SHANGHAI | Associate Creative Director |
| Laurent Leccia | FRED/FARID SHANGHAI | Art Director |
| Laurent Leccia | FRED/FARID SHANGHAI | Art Director |
| Annie Dai | FRED/FARID SHANGHAI | Account Director |
| September Guo | FRED/FARID SHANGHAI | Account Manager |
| Terry Jin | FRED/FARID SHANGHAI | Agency Producer |
| Gianpolo Lupori | Director/Dop | |
| Shihui Qiu/Blinde Wu | FRED/FARID SHANGHAI | Editor |
| Igor Dvorkin/Freddy Gottlieb/Duncan Pittock/Ellie Kidd | Music Composer |
As a teaser video, Selfie has been released exclusively to select KOLs with 200K+ fans in the teaser phase. Peak promotion will start from Sep on digital media, weibo and wechat to boost the social buzz for this new product launch.
The SELFIE campaign succeeded in gaining brand awareness and winning brand likeability. After campaign launched, the traffic of brand website increased over 1M, and Weibo followers increased 200K during the campaign period!
The word SELFIE has been selected as "word of the year" by the Oxford dictionary. It is found that in China women like to take selfies with the exactly same position. As a dermo-cosmetic brand that stands for natural beauty, Avene think it’s time to change your pose; instead, it’s time to show your 360 beauty.