Creative Execution

Sevreal years ago we developed the character Smooth Lee, inspired by Asia's most famous Kung Fu idol.This time, inour latest film, an ordinary guy is transported via his maginationto an old action movie becoming Smooth Lee and battling tricky hair ninjas.

So far, online clicks of our video have exceeded our KPI by 61%

Young Chinese college aged males and first jobbers, 18-24who are making their first choice of liberation from the father’s traditional single-edged razor. Ultra Blue is an entry level razor that is both functional and affordable. Schick Ultra Blue is a brand that frees you from your skin by providing a smooth, precise, shave. “Precisely Smooth” is a campaign that demonstrates Schick’s ability to hit those hard to reach places on the face: the upper lip, sideburns etc, while at the same time get a very smooth shave.