Creative Execution

Tasks of the project included: 1. Reviewing the existing PolyU website and identifying areas for enhancement with special reference to the best practices of other local and overseas universities 2. Redesigning the layout and structure of the PolyU website with reference to the University’s identity, preferences of Internet users and contemporary browser (for both desktop and mobile devices) compatibility and web accessibility W3C standards 3. Integrating the webpages with common social media links

Positive feedback came in after the soft launch of the revamped website. Examples include: - "(the University website revamp) now does, in fact, have a good execution. I believe it is now to top university standards." ~ from an international students - "I love the new website. It impresses me that polyu is energetic. The flat design is also wonderful." ~ from a current student - "Nicely done. Absolutely a rejuvenating step up from the old one." ~ from a staff of the School of Design

The PolyU website was revamped with a view to strengthening the University’s positioning in the local and global circles and to better serving the needs of web users with enhanced online features. The project objectives are: 1. To strengthen PolyU’s brand image in the online community 2. To enhance users’ experience with improved organization of content, flexible presentation and contemporary design 3. To facilitate access by different user groups (including those with special needs) and via different platforms e.g. smartphones and other mobile devices 4. To step up the University’s online marketing efforts by incorporating more social media or other relevant features on the website 5. To facilitate engagement of stakeholders