| Title | JACK DANIEL'S CHRISTMAS HUB |
| Brand | BROWN-FORMAN AUSTRALIA |
| Product / Service | ALCOHOLIC BEVERAGES |
| Category | J02. Overall aesthetic design |
| Entrant | ARNOLD FURNACE Sydney, AUSTRALIA |
| Entrant Company | ARNOLD FURNACE Sydney, AUSTRALIA |
| Advertising Agency | ARNOLD FURNACE Sydney, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Tom Spicer | Arnold Furnace | Executive Creative Director |
| Luke Duggan/Cameron Brown/Helen Macdougall | Arnold Furnace | Creative Team |
| Cairo Walker | Head Of Digital | |
| Anneke Rose | Senior Digital Producer | |
| Warrick Nicholson | Arnold Furnace | Production Design |
| Nic Adamovich | Arnold Furnace | Designer |
| Michael Stevenson | Arnold Furnace | Client Services Director |
| Natalia Kowalczyk | Arnold Furnace | Account Manager |
| Jonathan Miranda | Arnold Furnace | Digital Designer |
| Glen Mcpherson | Arnold Furnace | Digital Technologist |
| Kevin O'donnell | The Drawing Book | Illustrator |
| Cream Studios Sydney) | 3d Mapping/Modelling/Animation | |
| Newism | Digital Design/Build/Development | |
| Wayde Christie | Newism | Project Lead |
| Leevi Graham | Newism | Technical Lead |
| Ben Lidgard | Newism | Design |
| Iain Henderson/James Nowland | Newism | Development |
We hand drew a traditional 2D paper-craft diorama, then brought it to life in 3D, giving fans a flavour of what the real place is like.
The site was live for a month. Total visitors exceeded KPIs by 128%. Competition entries exceeded KPIs by 177%. 710,150 video views. Average time spent on the site: 3.27mins.
Jack Daniel's Lynchburg distillery is the world's oldest distillery and a mecca for fans, but too far away for most Australians. So we built a distillery they could visit, full of tradition, storytelling, sociability and craftsmanship - just like the real thing.