Creative Execution

The solution was to create this film with animation as an execution idea from a child’s POV. Why a child’s POV? Because whatever is being said would be well received without sounding preachy. The animation also had an innovative quality in terms of execution. We ensured the style of animation changes every few seconds, which in fact, made the film absolutely disruptive.

The communication helped shift the perception of the brand from a company that was just a solution provider to one that acted proactively on issues concerning the environment. It largely influenced the current stakeholders who gave us a big thumbs up for the efforts in the Utilities sector and also garnered responses through word of mouth. Prospects also showed a much more positive response after viewing the communication. Having said that, the video also got over 100,000 views in the very first month of its upload.

The objective of the film was to create brand messaging that is clutter breaking in the B2B space and yet connects back to the business we do. Considering the customers we work with in the Water Utility industry work on conservation campaigns with their consumer, we thought that’s the best way to connect in a resource-constrained world. So the film's role was to sensitise Wipro’s Water Utility clients / prospects in the UK about the precious nature of water in a resource-constrained world. The film’s other role was to tell clients and prospects about how Wipro as a company does work in this area – which is of great interest to Utility companies and public at large thereby helping them do business better !