Creative Execution

Generally the saving bank books all looked the same with standard and cold feel. In reality, each saving bank book has its own story. It might be a birth of family member, a journey, a new relationship, The idea of focusing on people really creates new meaning of a cold bank book. . Each saving bank book has its own meaningful story. The idea is DIY Bank book cover and saving Love. Through designing your own bank book cover event, consumer is able to pick his/her precious photo and make it the cover of TC Bank book. And he/she can get this one and the only personalized bank book after one week in bank branch.

We’re able to get 10,000 stories in less than a month with 4,000 people actually went to bank to get the actual bank book. Some people created this saving bank book for himself/herself as to begin life’s next chapter, some created for newborn baby, some created for his/her parents or the significant love ones. Client appreciated this event a lot and even hosts a press conference to generate more media effect.

A bank book might look ordinary to a new customer but it could be the best media vehicle. Bank book is a very special thing in Asia and Asian people looks like it as the symbol of wealth. We all know each bank transactions represented its own story from a bank book. But the bank book offered out there has been always very plain and standard. If we could personalized tailor made bank book individually, that will be a fabulous bank book.