| Title | POWER OF OPTICS |
| Brand | KDDI CORPORATION |
| Product / Service | AU HIKARI |
| Category | D01. Online Video |
| Entrant | TOHOKUSHINSHA FILM CORPORATION Tokyo, JAPAN |
| Entrant Company | TOHOKUSHINSHA FILM CORPORATION Tokyo, JAPAN |
| Advertising Agency | DENTSU Tokyo, JAPAN |
| Production Company | TOHOKUSHINSHA FILM CORPORATION Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Ichiro Kinoshita | DENTSU INC. | Executive Creative Director |
| Junichi Harima | DENTSU INC. | Creative Director |
| Yoshikazu Nagashima | DENTSU INC. | Planner/Copywriter |
| Ryu Tamogami | DENTSU INC. | Planner/Copywriter |
| Jyunya Tanimoto | DENTSU INC. | Planner/Copywriter |
| Tomoki Kobori | DENTSU INC. | Planner/Copywriter |
| Tetsunori Kakizaki | DENTSU INC. | Chief Producer |
| Kenta Matsukuma | DENTSU CREATIVE FORCE INC. | Cost Producer |
| Teppei Wakayamagi | DENTSU INC. | Account Executive |
| Takayuki Iwabashi | DENTSU INC. | Account Executive |
| Tomoki Ikushima | DENTSU INC. | Account Executive |
| Masao Ohde | Tohokushinsha Film Corporation | Producer |
| Yu Date | Tohokushinsha Film Corporation | Producer |
| Yusuke Natsuka | Tohokushinsha Film Corporation | Production Manager |
| Tatsuyuki Kobayashi | TRAVOLTA | Director |
| Hiroki Shioya | Freelance | Director Of Photography |
| Masachio Nishida | Freelance | Gaffer |
| Ryu Katou | TRAVOLTA | Production Designer |
| Keiichi Nishioka | LOCUST | Special Effect |
| Hiromine Tanaka | Onpa | Sound Design |
In order to make people feel "the power of light is great",we created "Rube Goldberg machine, moves with the power of optics", let it spread as a viral movie. We designed it to move forward by creating its own way with optical power of light, such as burning a paper, exploding a baloon, firing with matches, melt an ice, etc.
After the release of the movie on Youtube, we had 920,000 view in 3 weeks. It was dealt on different web news media and blogs, resulted in increasing the recognition of au Hikari.
"au Hikari"is a Japanese internet service provider using optical fiber. In the highly competitive internet servive industory, with ADSL, Cable, radio, optics, etc., au Hikari aimed to claim its "the original high quality of service along with the fast speed", therefore, created a biral movie that tells people that "the greatness of the light".