| Title | CLEAR FRESHMAN |
| Brand | UNILEVER CLEAR |
| Product / Service | HAIR CARE |
| Category | A04. Other Consumer Products |
| Entrant | ARCADE Singapore, SINGAPORE |
| Entrant Company | ARCADE Singapore, SINGAPORE |
| Advertising Agency | ARCADE Singapore, SINGAPORE |
| Media Agency | MINDSHARE ASIA PACIFIC Singapore, SINGAPORE |
| Production Company | KILO STUDIO Singapore, SINGAPORE |
| Name | Company | Position |
|---|---|---|
| Gary Tranter | Arcade Pte Ltd | Executive Creative Director |
| Matt Cullen | Arcade Pte Ltd | Executive Creative Director |
| Mark Taylor | Arcade Pte Ltd | Executive Creative Director |
| Ferooze Tabrani | Arcade Pte Ltd | Art Director |
| Elena Fletcher | Arcade Pte Ltd | Senior Copywriter |
| Dorothy Yew | Arcade Pte Ltd | Managing Director |
| Saufi Salleh | Arcade Pte Ltd | Account Director |
| Chin Han Yu | Arcade Pte Ltd | Account Manager |
| Rebecca So | Arcade Pte Ltd | Agency Producer |
| Shaun Lee | Arcade Pte Ltd | Agency Producer |
| Christophe Chrudimak | Local Color Films | Director |
| Ame Sywarungsymum | Local Color Films | Producer |
Through Online films, Interactive games and Animated banners.
The Singapore campaign garnered 1,451,820 video views, 95,881 impressions, and 1,495 engagements on social media. Video assets received an audience retention of 93% and reached 472,802 individuals - 62% of our target group. Social video seeding resulted in over 47,000 views - a 31% over-delivery. In terms of media efficiency, the online videos had a CPRP of $58 compared to $255 for FTA.
For the launch of CLEAR’s new clean and fresh range, which is a highly sensorial experience, we needed to bring the idea of freshness to our target audience. Men who always want to get ahead in their lives and careers. They want to be in the know. They want to be cool. They want to be fresh! Men are always looking for ways to be relevant, ahead, cool and fresh. The gap that CLEAR fills up in telling them how – in their day to day activities – they can always be one step ahead. How they can always be fresh. Utilizing real social insights, and using humor, these insightful tips allows men to thin about how by just changing their behavior they would be able to stay one step ahead.