|Brand||JAPAN SPORT COUNCIL|
|Product / Service||NATIONAL STADIUM|
|Category||H01. Branded tech (online)|
|Entrant||DENTSU Tokyo, JAPAN|
|Entrant Company||DENTSU Tokyo, JAPAN|
|Advertising Agency||DENTSU Tokyo, JAPAN|
|Production Company||DENTSU TEC Tokyo, JAPAN|
|Yuya Furukawa||Dentsu Inc.||Executive Creative Director|
|Kaoru Sugano||Dentsu Inc.||Creative Director/Creative Technologist|
|Kota Tohata||Dentsu Inc.||Creative Director/Planner|
|Kana Koyama||Dentsu Inc.||Copywriter|
|Shinya Seino||Dentsu Inc.||Planner|
|Hikaru Ikeuchi||Dentsu Inc.||Agency Producer|
|Kohei Ai/Naoto Yamada||Dentsu TEC Inc.||Event Producer|
|Daito Manabe||Rhizomatiks||Creative Director/Programming|
|Motoi Ishibashi||Rhizomatiks||Technical Director/Engineering|
|Yuya Hanai/Motoi Shimizu||Rhizomatiks||Programming|
|Shintaro Kamijo||Freelance||Technical Operator|
|Takahiko Kajima||P.I.C.S Co./Ltd||Producer|
|Yoshie Nishikawa||P.I.C.S Co./Ltd||Production Manager|
|Takashi Tomohisa||Freelance||Film Director|
We brought back the legendary athletes to life. At the 1991 World Championships, Carl Lewis set the new 100m world record at 9.86 seconds. We traced the contour of his motions, frame by frame, from the video. We checked the validity of the movements using a mannequin and created the 3D motion data. The same technology was also applied to other legends. Many of the great performances by the athletes were reenacted on the field by AR match moved with the camera motion, lasers and projection mapping. Records, autographs and the historical videos were also staged together.
On the day of the event, over 36,000 fans packed the stadium, and the event was broadcast live on popular TV shows. Having been featured on more than 780 media, with many of them making the front page, the event gained media coverage worth about ¥4,170,000,000. The big farewell from the Japanese people to the National Stadium hewed the way to start a new challenge which begins in 2020. It became an unforgettable event.
The National Stadium in Tokyo was built to host the 1964 Tokyo Olympics. The stadium holds a special place in the hearts of Japanese as a symbol of Japan’s post-World War II recovery. It has hosted sporting events at which the audience witnessed many of the greatest moments in sport history. On 31st May 2014, the curtain was brought down on this half-century old stadium full of memories. Our mission was to stage the grand finale of the National Stadium. The event was planned to pay respect to all the athletes who made history at the stadium, and to share the fresh start towards the 2020 Tokyo Olympics.