Short List
CategoryB02. Microsites
EntrantDENTSU Tokyo, JAPAN
Entrant Company DENTSU Tokyo, JAPAN
Advertising Agency DENTSU Tokyo, JAPAN
Production Company RHIZOMATIKS Tokyo, JAPAN


Name Company Position
Yuya Furukawa Dentsu Inc. Executive Creative Director
Kaoru Sugano Dentsu Inc. Creative Director/Creative Technologist
Kota Tohata Dentsu Inc. Creative Director/Planner
Kana Koyama Dentsu Inc. Copywriter
Shinya Seino Dentsu Inc. Planner
Hikaru Ikeuchi Dentsu Inc. Agency Producer
Kohei Ai/Naoto Yamada Dentsu TEC Inc. Event Producer
Daito Manabe Rhizomatiks Creative Director
Hidenori Chiba Rhizomatiks Producer
Hiroyasu Kimura Rhizomatiks Art Director/Design
Yuya Hanai/Kentaro Mito/Minoru Sako Rhizomatiks/Freelance/Minsak Front/End Programming
Hajime Sasaki/Shunsuke Shiino MOUNTPOSITION Back/End Programming
Muryo Honma Rhizomatiks Videographer
Hitoshi Morita Tymote Cg Director
Ayako Taniguchi Freelance Sound Design
Takahiko Kajima P.I.C.S Co./Ltd Producer
Yoshie Nishikawa P.I.C.S Co./Ltd Production Manager
Takashi Tomohisa Freelance Film Director
TAKCOM CG Director
DENTSU TEC INC. Additional company
P.I.C.S.Co.,Ltd Additional company

Creative Execution

Our project was to create a commemorative 3D photo from each photograph taken with mobile phone cameras of participants. The process was very simple. The participants took a picture of the stadium simultaneously from wherever they were seated, and then uploaded their photo to a server. From the information recorded on the picture, their positions were calculated. The 3D photo was created by the pieces of photographs taken by the participants on the spot. On the website, as well as looking at them from your favorite angle, you could also find your own photo by searching with your SNS account.

On the last day of the National Stadium, over 36,000 fans packed the stadium, and was broadcast live on television. 3,836 photos were posted to create a commemorative 3D photo.
The big farewell from the Japanese people to the National Stadium hewed a way to start a new challenge that begins in 2020. It became an unforgettable event. Having been featured on more than 780 media, with many of them making the front page, the event gained media coverage worth about ¥4,170,000,000.

The National Stadium in Tokyo was built to host the 1964 Tokyo Olympics. The stadium holds a special place in the hearts of Japanese as a symbol of Japan’s post-World War II recovery. It has hosted sporting events at which the audience witnessed many of the greatest moments in sport history. On 31st May 2014, the curtain was brought down on this half-century old stadium full of memories. Our mission was to stage the grand finale of the National Stadium. The event was planned to deepen the bond between the people and the stadium, and to share the fresh start towards the 2020 Tokyo Olympics.