Creative Execution

Made with Parallax Technology, HTML5 and CSS3, the FTOB website served as highly stylized ‘trailers’ to the reports. It made the insights from the reports interactive and comprehensive. We used a modern, flat design approach to simplify the complicated FTOB reports and make them credible. The motion designing for this Parallax website complemented the insights derived from the reports. Complex, dull business reports can be made interactive and web-friendly through clever use of UI and UX. Emerging web innovations are making it easier for us to explain complicated ideas. That’s exactly what we’ve attempted to do with the FTOB website.

An easy to navigate website for CXOs with very little time to give from their busy schedules resulting in multi-award winning property that captivates the TG’s imagination while informing and educating them. The website helps them do business better, and puts Wipro at the heart of it all.

A little background first - Wipro helps people do businesses better. That’s literally the tagline. To achieve this Wipro publish the ‘Future Thought of Business’ (FTOB) reports annually. These reports present information on influential industries with insights from market leaders and hence future trends in the industry. The challenge was to get business leaders (CEOs, Directors, etc.) to download the FTOB reports. The TG is bombarded with communication from a lot of brands, so we had to be different. The idea was to make the data-heavy, statistical FTOB reports more accessible. Story telling seemed to be an intuitive way to present these reports making them more appealing. Parallax websites make telling complex stories much more interesting. The microsite houses excerpts from the report and gives an over arching context to the reports making it more downloadable.