Creative Execution

We gave it a twist by picking up historical events and re-enacting them on social media through ‘Twistories’. A social media led activity, which managed to use the platform as a hook and get the message across to the users in the way they communicate today. Different stories were picked and implemented in a timeline format on the microsite, the profiles of these characters were giving present day tonality & lingua franca to give further detailing and depth to the campaign so that the viewers never feel they were reading something what they once thought was boring.

Audiences waited in anticipation, as witnessed through comments and tweets, for every new Twistory chapter with each story unfolding across the week. Twistories thus, successfully helped change the perception of history in the audience's mind. Twistories successfully helped change the perception of history in the audience's mind, reviving interest in a subject otherwise considered boring. Twistories successfully helped change the perception of history in the audience's mind, reviving interest in a subject otherwise considered boring. Total Visits- 3,550 Unique Visitors- 2,580 Page views- 6,133 Avg. visit duration- 2:21 mins

Indian history is perceived to be a boring topic, courtesy its strong association with text books from School. In order for it to be interesting enough for the audience of today, we needed to repackage it in a format that made it more contemporary, easy to consume and relatable. So we began Twistories - a platform where we recreated stories from the Indian Freedom Movement, as though social media existed back then. To bring alive the Indian freedom movement in an interesting, engaging and relatable manner for the digital audience of today. Our audience perceives Indian history to be a boring topic, courtesy its strong association with text books from School. In order for it to be interesting enough for them, we needed to repackage it in a format that made it more contemporary, easy to consume and relatable. Epic Channel required its audience's perception of history to change before its launch since its programming was focussed on Indian History and Mythology.