| Title | GREEN AGENDA |
| Brand | O.P. NATURAL PRODUCTS |
| Product / Service | ORIENTAL PRINCESS |
| Category | D01. Online Video |
| Entrant | JWT BANGKOK, THAILAND |
| Entrant Company | JWT BANGKOK, THAILAND |
| Advertising Agency | JWT BANGKOK, THAILAND |
| Production Company | NAKED Bangkok, THAILAND |
| Name | Company | Position |
|---|---|---|
| Satit Jantawiwat | JWT Bangkok | Chief Creative Officer |
| Damisa Ongsiriwattana | JWT Bangkok | Creative Director |
| Warunpon Trithepwijit | JWT Bangkok | Creative Group Head |
| Kusuma Ruchakityanon/Pawares Vessukanmanukul | JWT Bangkok | Copywriter |
| Anchalika Ketwattanachai/Nopparath Eksuwancharoen | JWT Bangkok | Art Director |
| Jiroj Mechoojit | JWT Bangkok | Production Director |
| Sittisiri Mongkolsiri | Naked | Director |
| Pirachat Putisaengpakdee | Naked | Cinematographer |
| Nutthiya Noomrukyam/Sorraros Junheng | Naked | Production Producer |
| Paveena Thongprasong | Tad Sanook | Editor |
| Adisorn Amornpitak | Sour Cream | Sound Designer |
| Jettamon Malayoda | Smallroom | Music Composer |
GREEN NAME We re-defined 44 Thai alphabet into green missions with surprising facts and awesome yet practical instructions. Promoted with a music video of a march song about women who finally found out their green mission in their names. The video leaded audience to undertake their own mission at campaign microsite. Just type their name and get an individual green mission relevant to each letters.
in only 1 week, 10,489 names sign up = 62,934 missions and women beauty is safer.
Global warming is not only world problem, but also facial problem too. Oriental Princess, the No.1 Natural cosmetics brand in Thailand with 1 million members, wants to give back to nature and invites women to go green to protect their beauty. With Thai strong belief that a name can shape the destiny, we engaged them by putting “surprise & practical” green mission in each alphabet.