Creative Execution

The real pleasure of fashion is not to wear something expensive or buy trendy cloth, but to find your own fashion styling. However, the only media for fashion styling is a magazine that is edited by someone. Thus, we focused on creating the fashion community where everyone can show and share their own styling. WEAR app has achieved 2 million downloads within 6 months, and the sales of ZOZOTOWN via WEAR has been more than 1 billion yen per month.

We have achieved 2 million downloads after 6 months from the launch of the app. The number of coordination posts as well as followers of the top models have reached more than 500,000. "WEAR" has changed the way people shop and the way to enjoy fashion, expanding rapidly.

In order to develop the largest online fashion site called ZOZOTOWN even more, we have made an app called "WEAR" where everyone can share their daily fashion styling. Instead of pushing the site through TV or print ad, we attract customers by creating a community that allows users to share their fashion coordination. A lot of models, celebrities, and shop clerks have been participating in WEAR. The number of downloads has gone up to 2 million, increasing the sales of ZOZOTOWN.