Creative Execution

To get the message across, we pioneered a digital, multi-device campaign with a leading intelligent targeting vendor. The focal point of the campaign lay in reaching prime locations relevant to the on-the-go lifestyle of C-Suites by using location data across Wi-Fi networks, ISPs and mobile location services. - VIP Lounges in 14 APAC Airports Audiences accessing internet at Airport VIP lounges were laser-targeted, and served Oracle banner ads. - Key Industry Events Attendees of high-level industry conferences were targeted at the event venues. - Office Retargeting Audiences were then retargeted once they access the internet back at their offices.

Over the period of one month, the campaign was able to generate over 3M impressions that were served to these prime locations. More importantly, the campaign: SURROUNDED C-SUITES ON-SITE 320k+ VIP business travelers targeted with Oracle Cloud advertising ENGAGED THE C-SUITE AUDIENCE: 90% higher time spent on site on average 25% more pages viewed DROVE EFFICIENCY AND SAVINGS Delivered 8x media efficiency in solely targeting high-value audience Saved almost $500k in advertising budget in the process …helping Oracle win the cloud space with precision!

Oracle recently entered the highly competitive Cloud applications market. The only way to break through the market was to reach and impact the C-Suites (CEOs, COOs etc), who can recognize Oracle’s integrated value proposition. However, due to their niche profile and busy lifestyles, C-Suites are a particularly difficult and expensive audience to impact. In order to cut-through to C-Suites, we focused on PRECISION in targeting and surrounding them with Oracle messaging. Recent research in APAC indicated that C-Suites are: - Digitally savvy and screen agnostic: Important to target C-Suites across all digital platforms, ensuring coverage across desktop, laptop, mobile phone and tablet devices. - Always on the go, traveling for business and attending events: Imperative to create a “surround” effect at appropriate locations. We therefore designed an innovative a precise-targeting approach that leveraged latest technology to reach C-Suites.