Creative Execution

Making the site user-goal oriented – rather than a stuffy list of the bank’s products – means navigation is simple and intuitive, and makes dealing with a bank an unexpectedly enjoyable experience. Large, engaging panels, inviting lifestyle shots, user-friendly utility nav and easy-to-use product pages all contribute to making a visit to the site as rewarding and hassle-free as possible. Customer-Centric Banking is an online banking experience that continuously and seamlessly tailored and personalised to you – wherever you are, and whatever device you’re using.

Putting the customer’s goals at the centre of every interaction with the website yielded impressive results. Within the first week of launch: 289% increase in credit card applications 305% increase in personal loan applications 299% increase in transaction account applications.

Being the most visited bank website in Australia meant we knew a lot about what our customers wanted. So we applied these learnings to rebuild our website from a totally consumer-centric point of view, reinforcing the Commonwealth Bank’s ‘I Can’ brand positioning. We redesigned the whole experience from the ground up, focusing on making it mobile-first, costumer-focused and as responsive and intuitive as possible. We created Customer-Centric Banking.